The end of society simulator

In 2016, Ubisoft launched Tom Clancy’s The Division. In this video game, the mission is to save what’s left of a world devastated by a virus. To recruit gamers, BETC decided to demonstrate that the game’s story is not just fiction: the end of our society could really happen. Based on real data, Collapse is an end of society simulator inspired by existing epidemic models. In this digital experience, you start spreading a virus and see how long it takes for our world to collapse. 3 million visitors the first month and over 60K visitors/day a month later. Sales increase of almost 130%. More copies sold in its first 24 hour than any game in Ubisoft’s history.

// BETC for UBISOFT - 2016 // #Conception #Art Direction #InteractionDesign

Awards : Bronze Lion (x2), Silver Lion, Gold One Show, Bronze DnAD, FWA SotD, Awwwards SotD